One of the perks of being an F1 driver for an automaker is that you get a lot of free stuff, including cars - not because white collar execs love you, but because they want to milk every single ounce of fame out of you. In the case of human billboards Ferrari team drivers Fernando Alonso and Felipe Massa, aside from those lovely gas station employee-like hats and polos, they also get their pick of cars from the Fiat Group.

This time, Alonso and Massa were handed over the keys of two Fiat 500-based Abarth 695 Tributo Ferrari special edition models finished in Scuderia red with Racing grey details.

The limited special series Abarth model is powered a 1.4-liter force-fed four-cylinder engine tuned to develop 180HP, and comes with a bevy of goodies including carbon fibre parts, body hugging bucket seats from Sabelt, four-pot Brembo discs and unique 17-inch Corsa Grey alloy wheels.

On sale in Europe since July, Abarth has already notched up more than 600 orders, more than half of which are for export to countries like the United Kingdom, France and Germany, and that despite its inexcusably high price (£29,600 / US$45,500 in the UK, €46,339 / US$59,000 in Spain).

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